Vendors demand professional photography from estate agents

13th April 2013
In my recent excursions around the estate agents of Sussex, I have been surprised but very pleased to see a shift-in-the-wind as far as professional property photography is concerned.

Many of the estate agents that I have been speaking to have admitted that although they resolutely "do their own photography", they know it is limited and that they have had requests from existing vendors and potential clients for professional photography over their in-house photography.

Back in 2008, when I started shooting for estate agents, only a very few progressive firms were looking at professional photography. Now, more are recognising the massive importance of quality pictures in what is a very visual-based industry. They also see the added value (perceived or actual), increased viewings,quicker sales and increased revenue that professional property photography brings.

It would seem that the buyers and sellers are demanding better photographs from their estate agents, but very few of the agents have noticed this, or are currently prepared to acknowledge it and do something about it.

Agents, are you ready for 'the change'?



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